# Echo(unit) > Echo(unit) is the strategic and operational unit of the EXAPHASE group dedicated to action sports. Brand strategy, activation, community. Echo(unit) is part of the EXAPHASE group (https://exaphase.group/). Last update: 2026-11-02. ## Pillars - Action sports brand strategy: Positioning, narrative, roadmap within the ecosystem - Brand activation: Field activations, launches, experiences - Community management: Social media, community building, cultural intelligence Content production is not in-house. Echo(unit) orchestrates a network of specialized creatives, mobilized case by case. ## Who we work with - Endemic brands: Brands born in action sports looking to refine their positioning, activate new communities or modernize their digital approach. - Non-endemic brands: Brands from outside the scene who want to enter with legitimacy, without cultural missteps. - Athletes: Professionals or rising talents who need to structure their image and develop their personal branding. - Events: Organizers of competitions, festivals or gatherings looking for a strategic partner. ## Pages - [Home (FR)](https://echounit.exaphase.group/): Echo(unit) est la cellule stratégique et opérationnelle du groupe EXAPHASE dédiée à l'univers des action sports. Stratégie de marque, activation, communauté. - [Home (EN)](https://echounit.exaphase.group/en/): Echo(unit) is the strategic and operational unit of the EXAPHASE group dedicated to action sports. Brand strategy, activation, community. - [Mentions légales](https://echounit.exaphase.group/mentions-legales/) - [Legal notice](https://echounit.exaphase.group/en/legal/) ## Contact - Contact form on the home page (FR and EN), answered by email by the Echo(unit) team - EXAPHASE on LinkedIn: https://www.linkedin.com/company/exaphase